At GoKart, we have found a seemingly divided opinion about fruitcake. By itself, fruitcake has brought up strong emotions, positive and negative, leading to a debate within the ofﬁce: ʻIs it possible to create an awesome fruitcake?ʼ
When we completed our personal “innovation audit” of fruitcake, we arrived to a murky conclusion. It depends on what you mean by ‘awesome.’
An awesome piece of decorative art? An awesome weapon of mass destruction? Good for a laugh? Downright delicious?
As a long-time member of Fruitcake Lovers Anonymous, I find fruitcake delicious and deeply personal. Having grown up around the strenuous process of creating cakes that no one eats, the feeling of being judged for my taste is all too familiar around the holidays. But now with multiple social channels at my disposal, Iʼm going public in support of #gkfruitcake.
With such a divided opinion about fruitcake, I do believe a discussion should take place. Because it’s not about what we thought of fruitcake before, it’s what we can build together.
Between now and December 16th, myself and the GoKart team need your help in building an ‘awesome’ fruitcake.
So share your stories, photos, hatred, tasty or ridiculous ingredients to infuse: whatever you think fits.
After all, a fruitcake can include just about anything. And to be innovative we certainly shouldn’t hold back so think outside the box.
Share your thoughts with us on FB or Twitter.